Referboard
Referboard was an online shopping platform which has been described as a mix between eBay and Pinterest. Referboard let users create their own 'board', 'add' items to their board and purchase these items from a variety of retailers.
The Referboard website and app was created with branding and user experience in mind, with an extensive amount of research, data and analytics used to get everything ‘just right’. User and influencer acquisition was an integral part of raising awareness of Referboard and partnerships were formed with some of Australia’s most influential social media stars.